{"id":778,"date":"2019-11-02T06:43:33","date_gmt":"2019-11-02T06:43:33","guid":{"rendered":"https:\/\/allasorias.hu\/karriertipp\/?p=778"},"modified":"2019-09-30T06:44:23","modified_gmt":"2019-09-30T06:44:23","slug":"az-arculat-fontos-resze-a-vallalatnak-ugyanolyan-fontos-az-image-is","status":"publish","type":"post","link":"https:\/\/allasorias.hu\/karriertipp\/az-arculat-fontos-resze-a-vallalatnak-ugyanolyan-fontos-az-image-is\/","title":{"rendered":"Az arculat fontos r\u00e9sze a v\u00e1llalatnak! Ugyanolyan fontos az Image is!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A\nCI (angol nev\u00e9n: Corporate Identity) fontos r\u00e9sz\u00e9t k\u00e9pezi a c\u00e9geknek. Mit is\njelent az arculat: szakirodalmi megfogalmaz\u00e1ssal pr\u00f3b\u00e1ljuk ismertetni: A\nv\u00e1llalatok kifel\u00e9 \u00e9s befel\u00e9 t\u00f6rt\u00e9n\u0151 \u00f6n\u00e1br\u00e1zol\u00e1s\u00e1t, magatart\u00e1s\u00e1t,\nmegnyilv\u00e1nul\u00e1sainak tudatos \u00e9s megform\u00e1lt \u00f6sszetev\u0151it \u00e9rtj\u00fck alatta. L\u00e9nyeg\u00e9ben\nazt jelenti, hogy mit csin\u00e1l a v\u00e1llalat, \u00e9s mindezt hogyan teszi. Alapvet\u0151en\nmegk\u00fcl\u00f6nb\u00f6ztethet\u00fcnk egym\u00e1st\u00f3l bels\u0151, \u00e9s k\u00fcls\u0151 arculatot. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\nbels\u0151 minden, ami a v\u00e1llalaton bel\u00fcl tal\u00e1lhat\u00f3, \u00e9s arculathoz k\u00f6thet\u0151. Ilyen lehet\na bels\u0151 levelez\u00e9s, kommunik\u00e1ci\u00f3, a munkat\u00e1rsak viselked\u00e9se, \u00e9s magatart\u00e1sa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\nk\u00fcls\u0151 arculathoz tartoznak mindazok, amit mi laikusok l\u00e1thatunk: A v\u00e1llalat\nlog\u00f3ja, lev\u00e9lpap\u00edrja, n\u00e9vjegyk\u00e1rtya, toll log\u00f3val ell\u00e1tva stb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az\nimage benyom\u00e1sok \u00f6sszess\u00e9g\u00e9t jelenti, amely lehet pozit\u00edv, vagy negat\u00edv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\nbels\u0151 arculatr\u00f3l n\u00e9zz\u00fcnk meg most n\u00e9h\u00e1ny gondolatot. Tulajdonk\u00e9ppen, ahogy a\nszervezet vezet\u0151je viselkedik, \u00fagy fognak viselkedni a munkat\u00e1rsak is. Nem\nmindegy, hogy egy v\u00e1llalat milyen vezet\u0151i st\u00edlust k\u00e9pvisel. Vegy\u00fcnk alapul egy\nrecepci\u00f3t. Ha az alkalmazottak magatart\u00e1sa nem megfelel\u0151, azt a vend\u00e9g\n\u00e9szreveszi, \u00e9s kialakul benne egy negat\u00edv v\u00e9lem\u00e9ny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\nszervezetnek is van \u00e9lete, k\u00fcl\u00f6n\u00f6sen egy nagyv\u00e1llalatnak. Amennyiben v\u00e1ltoz\u00e1s\nt\u00f6rt\u00e9nik, mindenkit nem lehet egyenk\u00e9nt \u00e9rtes\u00edteni. Erre tal\u00e1lt\u00e1k ki a bels\u0151\nlevelez\u00e9st, hogy minden r\u00e9szleg \u00e9rtes\u00fclj\u00f6n a v\u00e1ltoz\u00e1sokr\u00f3l. Ha a kommunik\u00e1ci\u00f3\nhanyag, az inform\u00e1ci\u00f3\u00e1raml\u00e1s nem megfelel\u0151, mindez a hat\u00e9konys\u00e1got, \u00e9s a\nteljes\u00edtm\u00e9nyt helyezi h\u00e1tt\u00e9rbe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nagyon\nfontos, hogy a kommunik\u00e1ci\u00f3 hat\u00e9kony legyen egy szervezetn\u00e9l, m\u00e1sk\u00fcl\u00f6nben\nkonfliktusok alakulhatnak ki. Egy \u201ezavart\u201d szervezetben el\u00e9g neh\u00e9z dolgozni,\nr\u00e1ad\u00e1sul a v\u00e1llalat h\u00edrnev\u00e9nek sem tesz j\u00f3t!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e9nyeges,\nhogy a munkat\u00e1rsak tudjanak csapatban egy\u00fctt dolgozni, mindennek ez az alapja.\nHa sz\u00fcks\u00e9ges, \u00e9rdemes csapat\u00e9p\u00edt\u0151ket is szervezni, az \u00f6sszecsiszol\u00f3d\u00e1s\n\u00e9rdek\u00e9ben. Minden c\u00e9gnek az a c\u00e9lja, hogy n\u00e9pszer\u0171, \u00e9s hat\u00e9kony legyen a\npiacon!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A CI (angol nev\u00e9n: Corporate Identity) fontos r\u00e9sz\u00e9t k\u00e9pezi a c\u00e9geknek. Mit is jelent az arculat: szakirodalmi megfogalmaz\u00e1ssal pr\u00f3b\u00e1ljuk ismertetni: A v\u00e1llalatok kifel\u00e9 \u00e9s befel\u00e9 t\u00f6rt\u00e9n\u0151 \u00f6n\u00e1br\u00e1zol\u00e1s\u00e1t, magatart\u00e1s\u00e1t, megnyilv\u00e1nul\u00e1sainak tudatos \u00e9s megform\u00e1lt \u00f6sszetev\u0151it \u00e9rtj\u00fck alatta. L\u00e9nyeg\u00e9ben azt jelenti, hogy mit csin\u00e1l a v\u00e1llalat, \u00e9s mindezt hogyan teszi. Alapvet\u0151en megk\u00fcl\u00f6nb\u00f6ztethet\u00fcnk egym\u00e1st\u00f3l bels\u0151, \u00e9s k\u00fcls\u0151 arculatot. A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egyeb"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A CI (angol nev\u00e9n: Corporate Identity) fontos r\u00e9sz\u00e9t k\u00e9pezi a c\u00e9geknek. Mit is jelent az arculat: szakirodalmi megfogalmaz\u00e1ssal pr\u00f3b\u00e1ljuk ismertetni: A v\u00e1llalatok kifel\u00e9 \u00e9s befel\u00e9 t\u00f6rt\u00e9n\u0151 \u00f6n\u00e1br\u00e1zol\u00e1s\u00e1t, magatart\u00e1s\u00e1t, megnyilv\u00e1nul\u00e1sainak tudatos \u00e9s megform\u00e1lt \u00f6sszetev\u0151it \u00e9rtj\u00fck alatta. 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