{"id":3060,"date":"2019-07-03T08:17:58","date_gmt":"2019-07-03T08:17:58","guid":{"rendered":"https:\/\/allasorias.hu\/hirek\/?p=3060"},"modified":"2019-07-03T08:17:58","modified_gmt":"2019-07-03T08:17:58","slug":"milyen-a-jo-marketinges","status":"publish","type":"post","link":"https:\/\/allasorias.hu\/hirek\/milyen-a-jo-marketinges\/","title":{"rendered":"Milyen a j\u00f3 marketinges?"},"content":{"rendered":"<p><strong>A c\u00e9gek egyre nagyobb elv\u00e1r\u00e1sokat fogalmaznak meg a marketingesekkel kapcsolatban, t\u00f6bbek k\u00f6z\u00f6tt elv\u00e1r\u00e1s, hogy \u00e9rtsenek a projekt menedzsmenthez is. A Paylab Data Research marketing szakemberek munkaer\u0151piaci helyzet\u00e9t elemezte 5 k\u00f6z\u00e9p-eur\u00f3pai orsz\u00e1gban, k\u00f6zt\u00fck Magyarorsz\u00e1gon is. A felm\u00e9r\u00e9sb\u0151l kider\u00fclt, hogy a munkaad\u00f3k sz\u00e1m\u00e1ra vonz\u00f3 marketingesek ma m\u00e1r nem csak kiv\u00e1l\u00f3 kommunik\u00e1ci\u00f3s k\u00e9szs\u00e9gekkel rendelkeznek, j\u00f3 \u00e9rt\u00e9kes\u00edt\u0151k \u00e9s otthon vannak a digit\u00e1lis csatorn\u00e1k kezel\u00e9s\u00e9ben, hanem \u00e9rtenek a projekt menedzsmenthez, pszichol\u00f3giai ismereteik vannak, valamint ismerik a viselked\u00e9si k\u00f6zgazdas\u00e1gtant is. <\/strong><\/p>\n<p>A felm\u00e9r\u00e9s szerint a szakmabeliek sz\u00e1m\u00e1ra ma a legfontosabb a digit\u00e1lis marketing. A fels\u0151vezet\u00e9s azonban legink\u00e1bb azt szeretn\u00e9, hogy a marketingesek otthon legyenek strat\u00e9giai tervez\u00e9sben, az \u00e9rt\u00e9kes\u00edt\u00e9s ter\u00fclet\u00e9n \u00e9s meg tudj\u00e1k hat\u00e1rozni a 4P kommunik\u00e1ci\u00f3s mixet. A menedzsment sz\u00e1m\u00e1ra fontos tov\u00e1bb\u00e1 a m\u00e1rka\u00e9p\u00edt\u00e9s, a c\u00e9lcsoport meghat\u00e1roz\u00e1sa \u00e9s a piackutat\u00e1s is. A marketing egy\u00e9b ter\u00fcletei, mint p\u00e9ld\u00e1ul a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny, a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia menedzsment, a rendezv\u00e9nyszervez\u00e9s, a sz\u00f6veg\u00edr\u00e1s vagy \u00e9ppen a m\u00e9diav\u00e1s\u00e1rl\u00e1s a lista h\u00e1ts\u00f3 fel\u00e9ben helyezkednek el, a vezet\u0151k ezeket ink\u00e1bb t\u00e1mogat\u00f3 ter\u00fcleteknek tekintik. A munkaad\u00f3k sz\u00e1m\u00e1ra az is fontoss\u00e1 v\u00e1lt, hogy a marketingesek ismerj\u00e9k a projektmenedzsment egyes f\u00e1zisait \u00e9s t\u00f6rv\u00e9nyeit. A munkafolyamatok k\u00f6z\u00fcl \u00e9ppen a projektmenedzsment tesz vonz\u00f3v\u00e1 egy marketingest a munkaad\u00f3k sz\u00e1m\u00e1ra a v\u00e1laszad\u00f3k 38 sz\u00e1zal\u00e9ka szerint. Tov\u00e1bbi 30 sz\u00e1zal\u00e9k szerint n\u00e9pszer\u0171 munkafolyamat a marketingen bel\u00fcl az \u00fczletfejleszt\u00e9s \u2013 vagyis \u00faj \u00fczleti modellek l\u00e9trehoz\u00e1sa, illetve a megl\u00e9v\u0151k fejleszt\u00e9se. A v\u00e1laszad\u00f3k negyede szerint pedig minden marketingesnek otthon kell lennie a nyilv\u00e1nos besz\u00e9d \u00e9s a prezent\u00e1ci\u00f3 ter\u00fclet\u00e9n.<\/p>\n<p>Forr\u00e1s: vg.hu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A c\u00e9gek egyre nagyobb elv\u00e1r\u00e1sokat fogalmaznak meg a marketingesekkel kapcsolatban, t\u00f6bbek k\u00f6z\u00f6tt elv\u00e1r\u00e1s, hogy \u00e9rtsenek a projekt menedzsmenthez is. A Paylab Data Research marketing szakemberek munkaer\u0151piaci helyzet\u00e9t elemezte 5 k\u00f6z\u00e9p-eur\u00f3pai orsz\u00e1gban, k\u00f6zt\u00fck Magyarorsz\u00e1gon is. A felm\u00e9r\u00e9sb\u0151l kider\u00fclt, hogy a munkaad\u00f3k sz\u00e1m\u00e1ra vonz\u00f3 marketingesek ma m\u00e1r nem csak kiv\u00e1l\u00f3 kommunik\u00e1ci\u00f3s k\u00e9szs\u00e9gekkel rendelkeznek, j\u00f3 \u00e9rt\u00e9kes\u00edt\u0151k \u00e9s otthon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[200],"tags":[],"class_list":["post-3060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-munkaeropiac"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A c\u00e9gek egyre nagyobb elv\u00e1r\u00e1sokat fogalmaznak meg a marketingesekkel kapcsolatban, t\u00f6bbek k\u00f6z\u00f6tt elv\u00e1r\u00e1s, hogy \u00e9rtsenek a projekt menedzsmenthez is. 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